Stage 1 of 6, Research
Brand Researcher
Audits a brand, its category and its competitors in the time it takes to find last year's deck.
Draft. The use cases, the sample output and the walkthrough are dummy text, shown in red.
What goes in
A brand name.
What comes out
An audit of the category, the competitors, the tone of voice and the open territory.
Who signs it off
A strategist. Nothing moves to the next stage until they do.
Where it sits
Stage 1 of 6, research. It is where a brief enters the stack. Its output goes to the Brief 2 Strategy.
When teams use it
- A strategist, the morning a new-business brief lands.
- An account lead, the week before a quarterly review.
- A planner, checking what a competitor changed since the last audit.
A sample output
Sample audit, fictional coffee brand.
Category: specialty coffee in Türkiye. Three competitors own "craft". None owns the afternoon.
Tone of voice: warm and a little formal on Instagram, looser on TikTok.
Open territory: the 4pm cup.
Watch it run
Transcript goes here.
One of six. Each agent hands its work to the next.
Monday, 11:00. Brief us.
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