What happens to your brief.

The questions an agency asks before an agent touches client work, and the ones its clients ask afterwards. Answered plainly, including what we have not done yet.

Who owns the output

You do. Everything an agent produces on your project belongs to you once the work is paid for, including the drafts you did not use. We keep no licence to reuse it, and we do not show it to anyone without your written permission.

What we cannot promise is that a generated image or line is free of every third-party claim. We tell you which outputs came from which model, so your legal team can apply its own rules.

Is our material used to train models

Not by us. Aixent never uses your briefs, brand guidelines, campaign data or outputs to train or fine-tune a model.

The model providers we work with set their own terms for what they do with inputs. They are named below, so you can check each one against your own rules.

Where the data goes

Two lists, because they are two different things.

On this website

ProviderWhat it doesWhere
Cal.euBooks calls. Receives what you enter on the booking page.European Union
Google (Gmail)Carries our email, including messages written with the contact form.United States and other countries
HostingerServes the site and keeps the access log for 14 days.Germany

The newsletter is sent through Amazon SES. The privacy notice has the full list.

Where your project files live

On your own servers. We install the agents on your infrastructure and hand them over, so your briefs, guidelines and outputs are stored with you, not with us.

What we hold ourselves, during the build and in Lab sessions, sits on our own server at Hostinger in Germany.

When an agent works on your project

Wherever the agents run, they send prompts to one or more of the model providers below.

ProviderWhat we use it forBased in
AnthropicLanguage modelsUnited States
GoogleLanguage models, and video with VeoUnited States
Mistral AILanguage modelsFrance
DeepSeekLanguage modelsChina
Kuaishou (Kling)Image and video generationChina
MiniMax (Hailuo)Image and video generationChina
ByteDance (Seedance)Image and video generationChina
Alibaba (Wan)Image and video generationChina
Search and social listening servicesSources for brand researchVaries by service

We tell you before a new provider touches your project. If there is a provider or a country you do not want, tell us and we leave it out of your project.

How long we keep it, and who can see it

Each client has its own workspace. Nothing from one client's project is used as context for another's. We delete project material 90 days after the engagement ends, or on the day you ask.

Who decides

People do. Agents draft, compare and recommend. A person signs off at every handoff, because taste is still the job. No agent pretends to be a person.

Nothing goes to a client or a channel without that sign-off, and the name of the person who gave it stays with the work.

When an agent gets it wrong

It will, sometimes. Every language model does.

So research comes back with its sources attached, and a claim without one is flagged before handoff. Numbers in a report are calculated from your data, not written by a model. The governance step checks brand, legal and factual points before anything moves on.

If we stop working together

You keep every output, along with the prompts, configuration and brand material we built for you, in formats you can open without us. We delete our copies on the schedule above.

In a Lab session

A person from the studio runs every session. What you bring is used for that session only and deleted when it ends.

Certificates and paperwork

We hold no security certification: no ISO 27001, no SOC 2. We are a small studio and would rather say so than imply otherwise.

We sign NDAs and data processing agreements, and we answer security questionnaires.

Procurement sent a questionnaire? Send it on. We answer the questions as asked.

Monday, 11:00. Brief us.

Book a discovery call

We reply within one business day. If you don't hear from us, assume it's in our spam and write again.

Pick a 30-minute slot

Or write to murat@aixent.studio

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