The Agency Floor
Your agency bought AI. Now what?
The thirty creatives running their own ChatGPT prompts aren't a strategy. They're your problem to solve. I help agencies build the systems behind the AI: delivery, ops, growth tech, fluency.
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The role you actually need.
Most agencies bought AI tools last year. Subscriptions stack up: ChatGPT Teams, Midjourney, Notion AI, three different copilots, a vector database nobody owns.
What you actually need isn't another tool. It's a senior who can ship the systems around the tools: connect them to your delivery flow, train your team, set the eval discipline, kill the experiments that won't scale, and protect your margins while you transform.
That role doesn't have a clean job description yet. Holding companies haven't named it. Most agency leadership teams don't have it. It's the work that sits between your CTO (if you have one), your head of delivery, and your head of growth: the operator who makes AI work at agency scale, not personal scale.
One floor, one system.
Where I sit right now.
Fractional CTO for agency transformation. AI, delivery and growth technology lead: embedded, fractional, on the floor with your team.
- RED and GREYFractional CTO, Dec 2025 to present
- Designing AI-first agency operations; building the systems behind the ideas.
- SNS IstanbulAI Innovation Director, 2025 to 2026
- Embedded AI into the agency's daily work: automating the routine, freeing the human attention for strategy and craft.
- Before that30 years in agency-adjacent work
- Founded Sinyal 9 in 2014, ran digital tech for Ford Türkiye at VML, scaled ligtv.com.tr to a million daily visitors at Digiturk. I've been on every side of this room.
What I do on the agency floor.
Agency AI operations audit
A 30-day assessment of where AI fits in your agency's delivery, ops and growth, and where it's expensive distraction. You leave with a transformation roadmap, not a slide deck.
Fractional CTO for transformation
Embedded technical leadership during your AI shift. 1–3 days a week inside your senior team: agency strategy, tooling decisions, hiring, capability build, the hard tech calls.
Delivery operations rebuild
An AI-native flow from briefing to ideation, production and reporting. Cuts cycle time without flattening creative quality. Built around your existing team, not replacing them.
Growth technology
Pitch tech, RFP response automation, business development AI, capability marketing. The infrastructure most agencies don't have but every winning shop is building right now.
Agency-grade AI tools
The studio's own toolkit, built for the work agencies do every week. Some shipping, some still in alpha. See the toolkit below.
Team fluency for creative agencies
Workshops and embedded coaching that make creatives, account, strategy and production teams AI-fluent without flattening their craft. The kind of fluency you can't buy from an LLM training company.
The agency toolkit.
Five tools the studio built for the work agencies do every week.
Laurel
Awards case study writer
The 80-hour awards season, compressed. Laurel turns campaign briefs, results and assets into Cannes, D&AD and Effie-grade case studies in hours. Trained on what wins.
In developmentRTM Radar
Real-time marketing trend scanner
What's happening in culture right now that your brand could ride? RTM Radar continuously scans signals, surfaces opportunities, and filters out the noise that doesn't move the needle.
Private alphaActa
Meeting transcription, summary and todos
Every internal review, client call and brainstorm: captured, summarized, action-listed automatically. Acta replaces the senior who'd otherwise leave the meeting to write notes.
AvailableImago
Script-to-storyboard generator
From script to visual storyboard in minutes, not days. Imago accelerates pitch decks, treatment documents and pre-production. Made for production teams that can't afford the wait.
In developmentSpecula
Social account monitor and performance reporter
Watches the social accounts you manage, surfaces what's working and what isn't, and generates performance reports your account team can ship to clients without manual assembly.
Private alpha
Three ways to work together.
Fractional CTO
Ongoing, embedded. 1–3 days a week inside your senior team. Best for agencies in active transformation that need senior tech leadership without a full-time hire.
Monthly retainer, 6-month minimum.
90-day transformation sprint
Project-based. Audit, roadmap and the first wave of implementation. Best for agencies that want to move fast and assess fit before going long.
Fixed-fee project.
AI operations audit
One-time, focused. The 30-day diagnostic: what to AI-ify, what to leave alone, what to kill. You get the report, you decide who builds.
Fixed fee, 30 days.
Why now.
Fractional. Embedded. Operator-grade. That's the shape that fits the work, and the budget.
Agency margins are under more pressure than they've been in a decade. Holding company mandates demand AI-native delivery. Junior staff are quietly using ChatGPT without governance. Senior staff are asking questions no one in the building can answer.
Hiring a full-time chief AI officer costs €300K+ and takes 9 months you don't have. Hiring a big-four consultancy gets you a 60-page deck and a vendor. Neither matches the moment.
The agencies that figure this out in the next 18 months will compound an advantage. The ones that don't will quietly lose pitches they used to win.
Ready to ship something real?
30 minutes. No deck. No pitch. For agency leaders who are done buying tools and ready to build operations.
Booking opens on Cal.eu, which handles your name and email for the appointment. Privacy notice
Monday, 11:00. Brief us.
Book a discovery call
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Or write to murat@aixent.studio
Booking opens on Cal.eu, which handles your name and email for the appointment. Privacy notice