Engineering grew up inside a creative problem.
A studio in Istanbul that builds agents for creative work, and the systems around them.
Manifesto
Follow a brief on a Monday morning. From the brand team to the agency and back, it passes thirteen AI tabs. Each one makes one person faster. The brief still moves at the speed of its slowest handoff.
The tabs don’t know about each other, and none of them knows the brand. So we build what sits between them: agents that carry a brief from research to report, hand their work to one another, and stop at every handoff until a person signs. The stop is on purpose. Taste is still the job, and a name has to stand behind it. We have worked both sides of that brief, writing it and answering it. We know what a pitch week does to a team, and what it costs to wait for work that comes back off-brand.
Most AI studios are engineers looking for a creative problem. We grew up inside the problem and learned to engineer it.
How we work
- Show the output before claiming the outcome.
- A person signs every handoff.
- One workflow working beats ten on a roadmap.
- Your name on the work. Ours on the plumbing.
- No agent pretends to be a person.
Who's in the room.
Murat Özoral, founder and operator. Based in İstanbul, working with creative shops, brand teams and product studios across Türkiye and beyond.
30 years in digital, through every wave that mattered. Helped set up one of Türkiye's first ISPs and led its web design department in 1996. Built ligtv.com.tr to a million daily visitors at Digiturk. Ran tech for Ford Türkiye, Vodafone, Beymen and Coca-Cola at VML. Now Fractional CTO at RED and GREY, turning agency operations AI-first from the inside.
Started Aixent because AI is the first digital wave where talking about it pays better than doing it. The studio is a quiet protest.
Outside the studio: snowboard in winter, darts year-round, espresso cold. Nothing on this list requires a slide deck.
Careers
No open roles are listed right now.
If you have shipped something with agents and you care how the work looks, tell us what you would build here.
Monday, 11:00. Brief us.
Book a discovery call
We reply within one business day. If you don't hear from us, assume it's in our spam and write again.
Or write to murat@aixent.studio
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