Stage 3 of 6, Direction
Strategy 2 Creative Memo
Turns the platform into direction a creative team can start work from.
Draft. The use cases, the sample output and the walkthrough are dummy text, shown in red.
What goes in
The approved platform.
What comes out
A creative memo with territories and tone.
Who signs it off
The creative director. Nothing moves to the next stage until they do.
Where it sits
Stage 3 of 6, direction. It starts from what the Brief 2 Strategy hands over, and its output goes to the Storyboard Engine.
When teams use it
- A creative director, briefing two teams on the same platform.
- A copywriter, looking for the edges of a territory before writing.
- A strategist, checking the platform survives contact with execution.
A sample output
Sample memo, fictional coffee brand.
Territory one: The long way round. People who went out of their way, and what they passed on the way.
Territory two: Regulars. The same faces, the same order, for years.
Tone: dry, specific, never cute.
Watch it run
Transcript goes here.
One of six. Each agent hands its work to the next.
Monday, 11:00. Brief us.
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